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What do the words “just eat” and “don’t just eat”mean to the consumer? We asked leading scientist Aristotle Darwin for his thoughts.
What influences a consumer just to simply eat? Is it the belly or is it the brain? The consumer eating process is very complex matter as many factors have a impact in the decision to simply just eat or to think about it in the right way and order takeaway on 118menu
When purchasing a takeaway instead of just listening to your belly and simply just eating there are several processes to go through, like for example listening to your brain and heading over to 118menu for a Chinese takeaway.
Lets discuss these processes for fun and get inside the mind of the takeaway consumer in 5 easy steps.
Need Recognition
How do you decide that you are hungry and you need to eat? Perhaps its your belly telling you to simply just eat ? Or perhaps you are using your brain and taking a partner on a first date and you need to choose a fancy takeaway to impress them?
Hmm so now you have simple need “just eat” or a problem “how do I get the best takeaway food”
The answer to both of these is 118menu
Information search
So lets combine both of our needs, the belly “just wants to eat” but the brain is telling us “whoa hold on, we have a hot a date and yes we need to eat but don’t just eat” what’s the solution? Do we simply head to the kitchen draw and pick up an old tatty menu for that place your ex used to like? Do we simply order a takeaway we have enjoyed in the past? Do we ask friends or family for advice? Do we head out into the streets and conduct a poll?
The answer of course is simple head to 118menu, where you can search for local takeaways from a choice of takeaways in your area.
Evaluation of different purchase options
So what cuisine type should we choose, should it be Chinese takeaway, Indian Takeaway, Thai takeaway or how about Sushi?
We should allocate attribute factors to each cuisine type.. still with me? Let me break it down for you. Think of a point system, which will allow you in your mind to work out which takeaway cuisine choice to make. You will find yourself attaching a different degree of importance to each attribute. For example the idea of burger may sound simple and easy but a pizza would allow you to share and perhaps become closer faster. Sometimes we will find our preference lies with a particular type of takeaway that we have enjoyed in the past, but if the decision on which one just to eat falls between a Chinese or an Indian and you have read a great review on the Indian then the Indian Takeaway might just win, and we might just eat it.
To read reviews on local takeaways in your area head over to 118menu
Purchase decision
Now we have been through the evaluation process we will reach our final decision which will of course satisfy both and our belly and our brain and we will reach the final process (just before we get to eat) of going through the purchase action, eg the process of through the checkout and ordering a takeaway online. For some consumers this be just as rewarding as actually purchasing the product.
To order your takeaway online and choose to pay by card or by cash head over to 118menu. While your there take a moment to play a game or to read some blog posts
Post Purchase Behavior
On occasion you may have doubts about the takeaway you have just purchased, (perhaps you simply you listened to your belly saying “just eat”) but more than likely you will over the moon with your product (this is very common with all the people who listened to both their belly and brains and went to 118menu) all of this could be post purchase behavior and is quite a common trait. Takeaways clearly want consumers to feel happy about their products and its therefore just as important for you as a consumer to leave a review and to let others know about the service to help other consumers feel comfortable while buying.
To order a takeaway and leave a honest review head over to 118menu, also follow them on twitter and join the facebook group
Hungry? Order a takeaway online
As soon as Einstein ordered on 118menu everyone else followed
